about us

Marcia infuses her 20+ years of real-world beauty expertise behind the chair, on-set and on camera, along with her deep understanding of women’s daily beauty wants and desires, into every single product she dreams up and breathes life into. That’s why Embellish Beauty is both luxurious and accessible, designed for every woman who knows what she wants and isn’t afraid to go out there and grab it.

Embellish believes inside every woman is a lioness, brimming with boldness and ready to rock. We’re here to unleash that prowess and release her back into the everyday wild—all while looking and feeling unapologetically beautiful.  

“To me, beauty is walking in a room and owning it, unapologetically.”

This is the philosophy beauty mogul and ever-present firecracker Marcia Williams applies to everything she creates. It’s the belief that underscores Embellish Beauty, her signature line of clean, high-performance cosmetics, nourishing skincare and professional haircare, developed to awaken the boldness from within, across her diverse audience. 

About Embellish Beauty Concepts

Embellish Beauty Concepts by Marcia Williams was launched as an on-location service in 2010 to create a space for women on the go to experience makeup & beauty in a new transformative way. With the introduction of new products in 2019, Embellish Beauty Concepts now offers a line of signature lipsticks and lip glosses. In 2020, Marcia was able to pivot and transform her entire line with a new custom formula and packaging.  LASHXENAS BY EMBELLISH Our magnetic Lashes are called LashXenas by Embellish Beauty. Xenas means confident woman.  Our newest lashes are Bionic and vegan mink. We have 7 different styles and will be launching 4 additional styles in June. Each style is crafted with 3D technology that gives a luxury mink appearance. Our lashes come with a waterproof liner in black and clear. The clear liner is latex free and no magnetic particles. You can wear the lashes 40 times. Some of our styles are called Wealthy, Classy, Eye Candy, and Goddess. We are also launching our Liquid velvet matte lipstick collection called "Red Carpet". In this collection are 2 neutral colors that are great for any everyday beauty enthusiast and also great for a bride to be! Our other 4 additional colors are bold and beautiful for anyone that wants to feel exceptional,   like they're about to grace the Red Carpet.